After years of making an attempt to enhance his hospital in Riverton, Wyoming—first as a health care provider, then as a board member and volunteer activist—Roger Gose was prepared to surrender.
Gose, a Texas native, had been in Wyoming since 1978, when he noticed an advert in a medical journal on the lookout for a small-town internist. Ever since he was a child, he had wished to be a group physician, the type who made home calls and handled his neighbors from delivery into maturity. He discovered his calling in Riverton, a city of 10,000 individuals in one of many state’s poorer counties. For 35 years, he ran a personal observe and labored shifts at Riverton Memorial Hospital, even serving for a time because the chief of medication there. After retiring from his observe in 2012, he joined the hospital board, nonetheless desperate to do no matter he may to assist.
“You need to depart a spot higher than you discovered it,” he instructed me. And for a very long time, he felt like he had.
However that was earlier than LifePoint Well being, one of many greatest rural-hospital chains within the nation, noticed his hospital as a distressed asset in want of saving by a ruthless seek for efficiencies, and earlier than executives at Apollo International Administration, a private-equity agency whose headquarters looms above the Plaza Lodge in Midtown Manhattan, started calling the pictures. That was earlier than Gose realized that, within the private-equity world, a hospital was simply one other widget, a instrument to earn a living and nothing extra.
In late 2018, Gose and a gaggle of his neighbors determined that making an attempt to save lots of their hospital was futile. It had already misplaced its maternity ward, leaving pregnant individuals to drive almost 30 miles to ship a child. Information from the Wyoming Division of Well being present that the variety of air-ambulance flights from the county the place Riverton sits to hospitals elsewhere within the state rose from 155 in 2014 to 937 in 2019. By the point I spent a number of days with Gose and a dozen different Rivertonians within the spring of 2023, they didn’t also have a hospital anymore, they instructed me; they’d a “Band-Help station.” The one means to make sure that their city had an actual hospital, they determined, was to construct one themselves.
The standard knowledge about rural hospitals within the twenty first century is that they’re, in a phrase, screwed. Younger individuals transfer away; older residents left behind want costlier care and are much less seemingly than city and suburban residents to have personal insurance coverage, which is extra profitable for suppliers than Medicare and Medicaid. A 2018 report from the U.S. Authorities Accountability Workplace discovered that twice as many rural hospitals closed from 2013 to 2017 than within the 5 years prior, and those that remained had been in a lot worse monetary form than their nonrural counterparts. Emergency funding in the course of the coronavirus pandemic improved the monetary well being of rural hospitals, however after that funding dried up, many had been left dealing with labor shortages and supply-chain issues that elevated costs. Home Republicans’ proposed cuts to Medicaid may drive much more hospitals out of enterprise, the American Hospital Affiliation argued in a letter to congressional leaders this April.
The flexibility to stave off closure has been the chief worth proposition that private-equity companies provide to rural hospitals. In my reporting on personal fairness’s rising dominance in well being care, I heard variations of the story that LifePoint and Apollo instructed Riverton residents many times: With out us, you can be left with no hospital in any respect. Yours is working out of cash, and our means to consolidate and discover efficiencies throughout our ever-rising system is the one factor that may hold it alive. Your group is just too small and poor to assist an obstetrics division, or basic surgical procedure, or mental-health companies, so that you received’t have these anymore, however isn’t one thing higher than nothing?
Accepting that non-public fairness is the one possibility for rural hospitals, although, requires accepting that rural People deserve much less entry to care than their city and suburban counterparts, and that the care they do obtain will probably be measurably worse. A landmark 2023 research discovered that within the three years after a private-equity acquisition, the speed of significant preventable medical issues elevated considerably. (LifePoint hospitals weren’t included within the research, which targeted on acquisitions made earlier than 2018.) Sufferers had been extra more likely to fall within the hospital and extra more likely to purchase infections on the website of a surgical incision. The variety of central-line infections, which regularly consequence from improper insertion or cleansing, rose 38 p.c. Although the research didn’t delve into the explanations for the will increase, the implication was clear: Specializing in short-time period earnings was resulting in value slicing that may very well be harmful for sufferers.
In Riverton, the hospital’s proprietor was slicing prices aggressively, whereas additionally elevating costs. In 2014, LifePoint formally merged the hospital with one in wealthier Lander, a city 25 miles away, and renamed them SageWest Riverton and SageWest Lander. In 2017, the yr earlier than Apollo purchased LifePoint, researchers examined hospital knowledge for 14 particular person Wyoming amenities and located that SageWest charged the best relative costs; knowledge from 2020 present that SageWest maintained the most important value disparity of any basic hospital within the state after the Apollo acquisition. (LifePoint referred questions in regards to the Riverton and Lander hospitals to SageWest; SageWest leaders didn’t reply to a number of requests for remark.)
On the identical time, the Riverton hospital was shrinking. In fast succession, SageWest suspended its obstetrics companies, closed its inpatient mental-health unit, and shrank different primary companies. By 2022, the final yr for which Facilities for Medicare and Medicaid Providers knowledge can be found, SageWest employed 227 individuals throughout its two campuses, almost 40 p.c fewer than earlier than the Riverton-Lander merger. In accordance with Gose, the variety of physicians primarily based in Riverton had dwindled from 20-something to simply seven.
In the event that they had been going to construct a brand new hospital, Gose and his neighbors first wanted to know whether or not it may theoretically be financially viable. By 2018, they’d fashioned a nonprofit, Riverton Medical District, and one of many board members, Vivian Watkins—the previous head of economic lending for U.S. Financial institution’s 14 branches throughout Wyoming, and the form of one who can’t depart the grocery retailer with out stopping 4 occasions to ask about somebody’s children or their neighborhood drama—started cold-calling hospital CEOs throughout Wyoming, on the lookout for recommendation on the place to begin. One instructed her that she ought to go straight to Stroudwater Associates, a Maine-based consultancy with a specialty in rural-health-care funds.
The Riverton nonprofit was not Stroudwater Associates’ typical shopper. The corporate’s chairman, Eric Shell, and his workforce normally work immediately with rural hospitals, or often with a bigger chain on the lookout for system-huge strategic planning. Gose, Watkins, and their allies didn’t have a hospital, didn’t have concrete plans for a hospital, didn’t even have any cash for a hospital. Nonetheless, Shell was intrigued by the brazenness of what they had been dreaming up.
After almost 30 years working with rural hospitals, Shell believed that rural hospitals may survive, however that too few hospital executives assume creatively about options. Time and again, he’s seen cuts injury a hospital’s enterprise additional: “You win the battle, however you lose the conflict,” he instructed me. As a substitute of slicing prices by “doing extra with much less” (to make use of the company jargon for layoffs and overworking workers), making rural hospitals run within the twenty first century means rising earnings by increasing a hospital’s enterprise.
One in every of Shell’s go-to examples is Mahaska Well being in Oskaloosa, Iowa, a nonprofit hospital in a metropolis barely greater than Riverton. When the pandemic hit in 2020, hospitals throughout the nation had been overwhelmed with critically unwell COVID sufferers, but in addition noticed a decline in different sorts of circumstances. The consequence was an enormous, sudden lack of income for a lot of hospitals, and a correspondingly enormous variety of layoffs: 1.4 million health-care staff misplaced their jobs in April 2020 alone. At Mahaska, although, CEO Kevin DeRonde—a former NFL linebacker—ran in the other way: He employed most of the suppliers who had been laid off from different space hospitals, Shell mentioned. His hospital took a short-time period monetary hit, however DeRonde wagered that affected person quantity would get well as soon as the worst of the pandemic eased up.
The wager paid off. After the drop in 2020, the variety of non-COVID sufferers skyrocketed. Now many hospitals had been understaffed, however not Mahaska. The hospital hadn’t been doing effectively even earlier than the pandemic, dropping greater than $5 million in 2017. By 2023, it made $7.5 million in web revenue, in response to Shell and Mahaska Well being officers.
Progress, although, is harder at hospitals owned by private-equity companies, due to the necessity to hold shareholders joyful by fast returns. “After I have a look at what they’re doing in Lander and Riverton, I shake my head and say, ‘That’s not the best way I’d be working the corporate,’” Shell instructed me. “However I’m not working the corporate, and so they’re pushed by an exterior power. In the event that they’re not beating the market charge of compensation for his or her traders, their traders are going to stroll.”
Shell agreed to conduct a feasibility research for Riverton Medical District, and Stroudwater spent months digging into each side of Riverton’s economic system, inhabitants, and present health-care choices. Simply 44 p.c of Medicare recipients within the space who wanted hospital remedy bought it at both Riverton or its sister hospital, leaving a gap for a brand new hospital to shortly seize market share. The presence of the Wind River Reservation, which surrounds Riverton, boosted the monetary case: The Japanese Shoshone and Northern Arapaho Tribes, which share the reservation, each present personal insurance coverage to their members. In June 2019, Shell’s agency handed over its report. Its takeaway: The realm had the flexibility to “assist a financially viable rural well being system with a variety of medical, surgical, and specialty companies.”
The Riverton Medical District workforce had the reply they wished, from an organization with actual bona fides within the rural health-care world. Gose and Watkins had been jubilant. They had been going to construct a hospital—if they might discover the cash, that’s.
Associates and neighbors had banded collectively to cowl the $150,000 Stroudwater research, however a complete new hospital was going to value tens of thousands and thousands.
Shell didn’t assume they might pull it off. He instructed them so outright. He’s an accountant, which suggests at all times assuming the worst. He couldn’t fathom why a financial institution or a authorities would give Riverton Medical District a mortgage, contemplating the competitors threat. The group, although, was unanimous: Shell’s fears weren’t going to cease them. They had been those who lived there; they had been those who, in Gose’s phrases, felt an obligation to go away Riverton higher than they discovered it.
After months of wanting into each different supply of funding they might consider, Riverton Medical District turned to what the group thought-about the “lender of final resort”—the U.S. Division of Agriculture, the first authorities funder of tasks affecting rural People. A group hospital in an underserved rural space match the portfolio, which may qualify Riverton Medical District for low-curiosity loans.
Making use of for presidency cash, nonetheless, required navigating authorities paperwork. In an e mail change that stretched over months, the USDA rural-development regional director for Wyoming, Lorraine Werner, was encouraging however exacting. Each time Werner wanted extra paperwork, together with a third-celebration audit that value an extra $50,000, the group would scramble to get them to her. Then she would ask for much more. It took Riverton Medical District greater than a yr to have its software accepted—not for funding, only for consideration.
But someway, Riverton residents by no means appeared to develop uninterested in what regarded to many outsiders like a quixotic scheme. To accommodate the hospital, the Japanese Shoshone Tribe agreed to promote eight acres on the north finish of city and donated 4 extra acres outright. Folks stored handing over cash, continuously $5 or $10 at a time.
Lastly, after an software course of that took almost two years, USDA introduced its ruling. The federal authorities agreed {that a} new hospital in Riverton may very well be financially viable, committing to fund the lion’s share of the prices—greater than $37 million. It was the most important USDA rural-development mortgage ever awarded within the state of Wyoming.
The cash would fund a hospital providing each routine service Rivertonians had misplaced. It could have 13 inpatient beds, a full surgical division, two labor-and-delivery rooms, two rooms outfitted for intensive care, and house for bodily and speech remedy. It could be staffed to carry out surgical procedure and ship infants 24 hours a day. And the constructing could be designed to accommodate future progress, with the potential so as to add 11 new affected person rooms, further surgical procedure house, and extra parking, board members instructed me.
In its report, USDA was extra bullish than Shell and Stroudwater had been; the company’s official evaluation of the undertaking barely referenced the specter of competitors from the prevailing hospitals. Citing numbers supplied by the Riverton Medical District board, USDA discovered that the hospital may break even with simply 30 p.c market share, far lower than SageWest’s 44 p.c.
The Riverton Medical District undertaking, evaluators wrote, had generated a exceptional degree of native assist; the company famous donations from people and companies that added as much as greater than $1 million, and greater than 200 letters of assist. A number of of the letters mentioned that with no new hospital, they’d transfer out of Riverton. A number of enterprise homeowners wrote that the dearth of a totally functioning hospital left them unable to recruit and retain staff. A lot of the USDA report was written in bureaucracy-converse, however at one level the writer slipped into first particular person: “The applicant began a real grassroots motion to deliver again important companies to the group and has exhibited a degree of group assist, each monetarily and in any other case, that’s unseen in my expertise.”
In December 2024, simply earlier than the soil froze for the season, work crews broke floor on Riverton’s new group hospital. In early June, 400 individuals turned out for a group celebration, cheering for state-government officers and Riverton Medical District board members and signing a beam that will probably be put in into the brand new facility.
Constructing a brand new, regionally owned hospital isn’t a scalable means to assist each group the place hospitals owned by private-equity companies are offering much less well being care. The actual mixture of substances in Riverton Medical District’s recipe baked into one thing resembling a miracle. However to Gose’s thoughts, following Riverton’s instance doesn’t require constructing a group hospital in each rural county within the nation. What it requires is individuals with information of, and funding in, one particular group making selections for that group—the precise reverse of the private-equity ethos of consolidation in any respect prices.
“Usually you’ll see lots of people get excited and concerned in one thing for 2 or three months or six or no matter, however then they get disillusioned and stop,” Gose instructed me. “And I feel that’s what LifePoint thought we had been doing. And so they underestimated that failure was not an possibility.”
This text has been tailored from Megan Greenwell’s forthcoming ebook, Dangerous Firm: Personal Fairness and the Dying of the American Dream.

By Megan Greenwell
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